How to overcome price objections, or "It costs too much"

Whether you are selling products, services, or concepts, it is a common practice for buyers to get you to reduce your prices. This is not in your best interest, or your buyers best interest. Here's a simple technique you can use to maintain proper pricing.

Category:

People & Blogs

Tags:

• Selling
• Marketing
• business
• coaching
• sales
• strategy
• Joe
• Nicassio

[MysteryWizard]

I sell regularly. I have set record sales in north america for esoteric, expensive software.

I sell intangible services, in consulting.

What's your point?

[Shuggie41144]

This is garbage and probably the worst ways I've ever seen of overcoming objections - you can't be so flipant to a customer to just say what you've said " . . . DON'T YOU? - you need to justify the difference in your product or service - not just satisfy your own over priced ego

[MysteryWizard]

the key is to NOT be flippant. This is SERIOUS. If you come off as flippant, you are a joker, and no one takes you seriously.

When you are serious as a heart attack, that I need this fee to do the job right, your client will capture the mood of the sale. That's important.

[karatedisco]

This guy sucks!!!!Their way better ways to get around price.

[MysteryWizard]

teach me, oh zen master!

[mendezsabrina46]

Nice video..good work!keep it up!

[bicepsca]

great video, please make more when you can please

[Steez51]

1:21 seconds of stammering horseshit

[azthundercloud]

i used to ask customers "do you negotiate the price of groceries?" worked every time. and i was selling automobiles.

[soco13466]

@bubbaj232 I knew a guy who sold tires. He'd show them the better tires, when they balked, he'd say, "Oh. you can't afford the best, let me show you the cheaper ones." The customer'd feel insulted that they looked like they were too poor to own the best. They'd buy the expensive ones. They showed him by God!

[soco13466]

He's probably talking about home improvement or whatever. How about cars? Try to get their attention off the price. Tell them,I "have no authority to settle on a price. Tell you what, let's go see Dave (F&I), he can get us where we need to be." So you take them to Dave, he'll get them on payment, not total price. So what if you personally don't close? He's F&I! He doesn't get split commission, and he'll get them on extras, like rustproof, etc. Meanwhile, you're working the next customer.

[katetamm]

Have you ever sold anything?

[MysteryWizard]

When the pain is large enough, people will pay any price. People buy emotionally, and rationalize with logic.

If everyone wants the lowest price, everyone would be driving yugo's! If everyone wants the lowest price, why do people buy mercedez, BMW, Hummers, etc.?

Your argument about "getting the same thing" elsewhere is important... NEVER be the same as elsewhere!

My service is ALWAYS customized to YOUR unique situation, therefore ONE OF A KIND, not available ANYWHERE else!