GreenGraffiti® for EBBS

"The European Bordeaux Business School" (EBBS) is the new business school in the city of Bordeaux. They are openning their doors in September and hence wanted to have some promotion so that students from their city register in that school. A two days festival called "Bordeaux fête le fleuve" (Bordeaux celebrates its river) where free concerts, fireworks, traditional food stalls, exhibitions, boat races, etc. attracted hundred thousands of people on the river bank.

GreenGraffiti® was asked to do a 10m² logo of the business school on the bank, with milk paint. The purpose of milk paint was multiple: the possibility to erase the logo when the event was over, the brightness of the pure white colour of milk and of course the will of the organisers to have a biological paint to avoid the leaking of chemicals into the river they were celebrating! 4 QR codes were also painted around the logo for people to get information about the school directly on their smart phone!

Eager to show that EBBS is an attractive and dynamic school, they decided to do a "flashmob freeze/ freezemob" around the logo, a surprise event that only the people registered on Facebook knew of. The goal was for every participant to freeze at a given moment with a funny position around the logo of the school. The result was a funny concert of people freezing in the middle of the crowd, and hilarious faces of people walking around, stopping by to take pictures or touching the "frozen" participants.

A good moment under the sun of Bordeaux and the message of a young and dynamic school well communicated!"

http://www.greengraffiti.com/

Category:

Education

Tags:

• EBBS
• greengraffiti