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Target - Fresh Machine (Rube Goldberg)

2D House 2D House·50 videos
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Uploaded on Oct 25, 2011

http://2dhouse.com/blog - Here's the second Rube Goldberg machine we've now created. This is a machine designed and built by us for Target (the retailer) with a fresh food theme. The video is actually being displayed as an interactive ad at a Houston store location. The guests that watch this in real life will be prompted to interact with the machine in order to keep it going.

Everyone that had a hand in making this happen:

Olson - http://www.oco.com (they brought everyone together for a great project)
2D House - http://2dhouse.com (we designed, built and filmed the machine)
Drive Thru - http://drivethrutv.com (edited the final footage)
Monster Media - http://www.monstermedia.net (made the video interactive)

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Uploader Comments (2D House)

  • orangejuiceandgravy

    orangejuiceandgravy 1 month ago

    could someone explain to me how 0:13 works? the apple falls into the bowl causing the pepper to lift due to the greater amount of mass, and what happens with the strings? How does the string to the spoon let go?

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  • 2D House

    2D House 1 month ago

    The string is pinned down by the platform that the pepper is sitting on. When the apple falls the platform lifts and releases the string which in turn releases the ladle (spoon). :)

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    in reply to orangejuiceandgravy (Show the comment)
  • Explosive371

    Explosive371 6 months ago

    Didn't you kind of cheat on the blender and windmill parts?

    · 2

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  • 2D House

    2D House 5 months ago

    If you read the description you'd see that it was actually an interactive ad, so yes technically we cheated, but this was never suppose to be a true rube in the contemporary sense.

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    in reply to Explosive371 (Show the comment)
  • dominoboy08

    dominoboy08 1 year ago

    Is this all one real machine? Please answer!

    · 6

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  • 2D House

    2D House 1 year ago

    they whole machine was real. Yes.

    · 17

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    in reply to dominoboy08 (Show the comment)

Top Comments

  • 2D House

    2D House 5 months ago

    52!

    · 7

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    in reply to reaper83001 (Show the comment)

Video Responses

This video is a response to Date Night Rube

All Comments (99)

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  • angelusbichi

    angelusbichi 1 month ago

    sweet vid and i got 2 fans just like those if those r honey well fans lol

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  • john poo

    john poo 1 month ago

    21 people clicked instead of taped

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  • rollerfantwo

    rollerfantwo 2 months ago

    heeeheeeheeeeee.... HULK. WANT. MORE. NOW. 

    ·

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  • bustersblitz

    bustersblitz 2 months ago

    the broccoli had no chance at that race towards the end

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  • Leon Vreling

    Leon Vreling 2 months ago

    o_O

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  • portalcraft

    portalcraft 3 months ago

    y u make fruit bruzed

    ·

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  • Prajeet Monkey

    Prajeet Monkey 3 months ago

    cool

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  • shadyfan4500

    shadyfan4500 3 months ago

    Why you now warn headphone users about the tea kettle? btw I got here from Vsauce.

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    in reply to 2D House (Show the comment)
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