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Cracking the Advertising Code

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Uploaded by on Jan 26, 2010

If you think "bait and switch" is a fishing tip, you have a lot to learn about advertising!
Viewers will learn how to make good buying decisions by spotting advertising ploys including:
• Celebrity endorsement
• Customer testimony
• Emotional appeal
• Unproven claims
• Urgency and more

From "Cracking the Advertising Code" from Learning ZoneXpress

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