Innovation in a Recession | iStrategy Conference Berlin 2010

Keynote Session -- Innovation in a Recession - The Smart Strategy Your Organisation Needs to Succeed

The past couple of years have brought a recession that affected not only banks (as we all know), but pretty much everyone's sales. E-commerce in general and the live entertainment ticketing market in particular have not been an exception: Even though the money in music has been shifting more and more toward the live entertainment sector (vs. CD/DVD sales and download revenue), there has been an overall drop in sales in this market segment as well in most geographies, at least as far as primary ticketing companies are concerned. viagogo as Europe's leading secondary ticketing company has managed to grow rapidly against this trend.




This would not have been possible without constant innovation. Changes in the economic environment have obvious implications both for the online marketing approach and for the approach in dealing with industry partners. This keynote will address some examples of how innovation helped viagogo to successfully sustain growth in a recession.




Key take-aways:
• How to analyze changes in buying behavior due to a recession before your competition does
• How to identify the courses of action you need to take to adapt to the changes in buying behavior
• How to use innovative online marketing to overcome the impact of the recession

Keynote Speaker: Daniel Nathrath, MD Europe, Viagogo

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People & Blogs

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• istrategy conference
• berlin 2010
• innovation
• social media
• digital
• viagogo