APaNGO demonstration projects: Geuzenveld Slotermeer

How to brand a neighbourhood? Innovative citizen participation in urban planning. City district Geuzenveld-Slotermeer Amsterdam.

In 2006 the Amsterdam City District of
Geuzenveld-Slotermeer experimented with the
technique of 'branding' in the regeneration of the Eendrachtsparkbuurt (Eendrachtspark
Neighbourhood), a post-war neighbourhood.
This approach differs from conventional
techniques of citizen participation in urban
planning, which are usually aimed at acquiring feedback on a planning proposal that has already been made. Branding turns the traditional planning world upside down, by taking the perspectives and experiences ofresidents as a starting point. What did this new approach look like? What were the results? And what are the lessons that have been learned?
SGS reports how an innovative process led one neighbourhood towards its new identity, led by an ambition that 'The atmosphere in the new neighbourhood should be relatively relaxed. Urban, without the hectic feel of the big city.'
More information on www.apango.eu
Produced by Spectacle for the TCPA (Copyright Spectacle Productions Ltd)

Category:

Nonprofits & Activism

Tags:

• APaNGO
• Advocacy
• participation
• and
• NGO's
• in
• planning
• Interreg
• IIIB
• Geuzenveld
• Slotermeer