How the Internet Is Changing Advertising

Epipheo Studios presents "How the Internet is Changing Advertising", a short history of communication and how the internet is a new medium that has thrown out the old rules of communication.

Category:

Education

Tags:

• epipheo
• studios
• web 2.0
• advertising
• viral
• marketing
• animation
• history

[Ford4Lyfe7]

Dear, Epipheo I now view your channel and what you do as... Highly fun and educational. I myself HATE being educated... But, your channel lures me in by the way you word and present things. The way you "push the envelope" if you will. Keep doing what you do. Because you're great at it.

-Cheers.

[epipheo]

@Ford4Lyfe7 Thanks. This comment made our team's day.

[Briancmwilliams]

I thought this entire video was leading up to the fact that radio was listening, tv was watching, and the internet is interactive, that marketing too had to be interactive and engrossing.

And then they stopped at just make better videos. Somehow I think taking your own advice and adapting to the medium would be better than whatever this video said.

Oh marketing is successful when it goes viral/gets a lot of attention. In other news water still wet.

[epipheo]

@Briancmwilliams You're right that the message needs to be more than just "make better videos." This video is about specifically what makes a "better" video in today's marketing world. It's about stepping away from videos that just flash sexy images at the consumer and moving toward videos that involve the consumer in the story of the product by bringing him through the epiphany behind the product's value proposition.

[najeebputhiyallam]

Are you the same guy who made videos for google? i love the style of your video presentation. its just like watching a movie or reading a historic story about something interesting. Btw i liked the thing WOW 0:53 1:48 :)

[epipheo]

@najeebputhiyallam Yep, we made some spots for Google. You can find them on our channel, too.

[MikuXP]

And this is why SOPA should not pass :)

[aldrika0515]

you guys know EVERYTHING!!!!!!!!!!!!!!!!!!! this coming from a kid who is smart about some of this. i bet that you guys are able to make a heaven on earth and how to solve everything

[PreciseArrow1]

You guys are bloody well brilliant 

[onlinePRful]

The beauty of advertising! this is a great video, well thought out, well planned.

[sync380]

This is fucking retarded. Advertisers don't you want you to think, they just want you to buy whatever shit they're selling.

[cactuswarp]

I doubt that your gonna believe me, but i'm ON the internet RIGHT NOW :O

[1asesay]

This made my day about the internet! :D

[IAMA1337NINJA]

What program did you use to create this 'Epipheo?' I'm a bit of a geek, and the ideas & typography made me happy. I was hoping you could drop some advice on how to create an image or video with similar typography techniques

[evirotech]

I need a video like this for my website. Can you guys to this for me?