ESPN NCAA promos • "Happy Action Fun Time"

AMPnyc Deluxe Animation was hired by Wieden + Kennedy agency to make FAT ALBERT-style promos for ESPN's NCAA coverage in 1998.

We knocked out five spots and a bunch of miscellaneous graphics in less than 6 weeks! These were a bear to produce- but worth it for such great clients.

Temple, Duke, Coach K, UCONN Huskies, Dick Vitale, Coach Gene of Purdue, Coach Jim of Syracuse, U of NC Chapel Hill, all were fodder for these clever spots.

My personal fave is the 'phone conference- Coach Gene's reaction to getting Vitale in on the teleconference makes me laff everytime!

Category:

Film & Animation

Tags:

• ampnyc
• animation
• studio
• michael
• adams
• ted
• minoff
• greg
• pair
• espn
• ncaa
• happy
• action
• fun
• time
• dick
• vitale
• basketball
• promo

[tobbockus069]

Boeheim is such a media darling, Woooooooooooooo!!!! Fab Melo in the 'Melo center next season!!

[tobbockus069]

Boeheim is such a media darling, Woooooooooooooo!!!! Fab Melo in the 'Melo center next season!!

[KDviewer07]

0:43-1:13 is my favorite. GO DUKE!!!!

[spacer77]

Ah, these are wondeful, I wish a network would have the balls to do something like this again. What a great change from the normal "robot" spots look. Which...I still don't really get.

[dpkvwells]

happy action fun time!!! i love it

[tim32984]

Holy nostaliga, Batman! I'm pretty certain these aired in the late 90's 'cause I remember being in 9th grade and seeing these commercials, especially the one with Coach K wearing that disguise. Arguably one of the best college hoops promos ESPN has ever done. Kudos for finding this rare gem and getting up on YouTube!