Gerd Leonhard - 2020 Shaping Ideas
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Uploaded by ericssonmultimedia on Sep 3, 2010
See more videos at http://www.ericsson.com/campaign/20about2020/. Music used to be a product that we bought piece by piece. Now it is becoming a public utility, says media futurist Gerd Leonhard, who argues that we will soon be constantly connected to an infinite library of songs. And when music is like water or electricity, our friends become the new music critics.
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I can't wait for music to be as flavorless and taken-for-granted as water. Bright future, that.
gavincastleton 3 weeks ago
great video, you will save yourself the explaination and have it summed up at 2:46
ScrizzDubb 10 months ago
@gleonhard I loved your ideas on music 2.0 but I have to say what a disappointment that your turning out to be. I saw your youtube interview recently that took place in Dubai and if you really think that Facebook is the infrastructure of social media, twitter will be CNN, and Youtube is the future TV, you've completely lost your mind and your way as a futurist because you don't understand that the natural trend is towards decentralized models. You need to be researching and keeping up to date.
ArtFoodPhilosophy 11 months ago
You can download Gerd's free book "Music 2.0" by googling Gerd Leonhard Free PDFs :)
gleonhard 11 months ago
Not if the RIAA and redundant ''record labels'' have anything to say about it
chrislpp 1 year ago