The Future of Online Advertising is Video

Paid Search Works but "Doesn't Grab the Heart and Mind," says Analyst David Hallerman

Earlier this month eMarketer released a report by senior analyst David Hallerman on the the future of online advertising. Last week, David sat down with Beet.TV's Kate Lyon. He explained the promise and power of video advertising. He says that while paid search will be the biggest growth sector next year, the appeal of search is limited, that it's essentially a direct marketing tool. He says that video is much more emotional - we agree. We can't wait to see some exciting creative in the new year.

See this video on Beet.TV:
http://www.beet.tv/2006/11/the_future_of_o.html

Category:

News & Politics

Tags:

• Online
• Video
• Advertising
• David
• Hallerman
• eMarketer
• Beet.TV

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[voxtoneonline]

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[MrBigPoppa43]

THIS IS THE HOTTEST TRAFFIC COURSE OF 2010:

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[WolYou]

another bubble. selling advertizings that nobody wants to see to charge companies with wishful thinking.

THERE ARE NO GOOD VIDEO ADs. THERE ARE ONLY ANNYOING ADs.

I know what I want to buy. Advertizing is for braindead consumers.

[vouchvideo]

I will help anyone that would like learn more or would like to see the future in video search. A targeted channel can help influnence traditional search if done right. Help your clients score high on the video search. Example type in stucco contractors on you tube or carpet contractors.

The video search is coming and we can all share information to help each other. This guy has some good points, our bundled packages are designed to capture as much video content as we can on shoot day.

[TheNoisePolluter]

FUCKING IDIOT! GO FUCK OFF, mass-advertising PISSES PEOPLE THE FUCK OFF!

[MrDragonsfire]

interesting

[jtmhawks]

he has lost it lol there's soooo much stuff he isnt saying

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just put in the com after fwebtraffic

this is not spam i am posting actual comments I'm human for the love of money

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[DannyBoy443]

wtf are you talking about? It's a man during the whole video. There isn't a woman shown at all.