Uploaded on Nov 18, 2011
Video Realizzato da stayup di Perazzini Marco www.stayup.it
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TESTO DEMO NON LEGGERE
Una mente creativa, una famiglia di tradizione pellettiera miscelati da una passione morbosa per il colore, così nasce la GABS.
Franco Gabbrielli nel 1999, stanco di vedere le borse solo come borse, inventa una serie di oggetti che si trasformano, che cambiano dimensione e diventano...anche delle borse!
Sono oggetti che si distinguono per i colori e i materiali, ma soprattutto ti fanno sorridere quando li acquisti.
L'obiettivo non era quello di creare un prodotto ma un progetto che in fin dei conti si basa sul tuo sorriso...
It was an autumn rainy afternoon in Florence. I was working like any other normal and common day in one of my shops downtown when a customer who had just bought an handbag lighted me up with a great praise. She told me she had been trying to remove her sense of cold and tiredness by going shopping through the enchanting little streets near the cathedral, but in vain. She felt suddenly so much better enjoying the lively variety of colours of my display window that she had to enter and absolutely buy one of my bags. "It is as if they expressed some warm feeling that I cannot define", she told me completely fascinated by what it seemed to her newest style design.
This simple and brief conversation was illuminating for me. Some days after I created my «Don't worry, be... GABS» logo T-shirt, which I frequently wear. Can you get the point? This customer catched the very GABS philosophy, that is an open state of mind always searching for the beautiful and funny aspect of every day life... just similar to GABS handbags: funny, beautiful, changing your mood into positiveness and changeable theirselves.
As a matter of fact, the real originality of these bags is the possibility to easily modify their shape and to join different materials in one bag. You have just to put your hand into the bag and by using the external buttons you can change the shape from rectangular into trapezoidal or circular. Some models have a shoulder strap, which can be stretched or made shorter, some others have two or just one handle. All the bags combine a back side which is in striped fabric for summer or in felted wool for winter with a front side in a wide range of coloured leather materials, going from gold nappa to horse, suede, croco stamp and so on.
GABS women in general feel always young, they do not mind but enjoy time passing, are self-ironic and high-spirited. Sloth is their enemy: active girls as they are, they move constantly... just as GABS.
These handbags are perfect as every-day bags and, why not, as a gift for your girlfriend. By the way, you can also buy a fantastic do-it-yourself-bag, that is a complete set of ready fabric and leather pieces including pockets, thread and needle, lining and studs, which could become an out-of-schemes Christmas present!
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