Coca-Cola Village

The Brief:
Create a close connection and emotional link with Israeli teens while bringing the "Open Happiness" strategy to life.

The Solution:
A dreamlike vacation village for teens only, which brought the "Open Happiness" strategy to life, and made it possible for teens to live and experience it with loads of friends, a swimming pool, water attractions, parties, performances, jamming and more.

In order to move the experience beyond the borders of the village, we gave guests a wristband containing a microchip programmed with his Facebook details. At each village attraction, we placed a "Like machine," where the teens were able to use the wristband to spread and share happiness with their friends via Facebook.

The Result:
Coca-Cola Village was considered the most desirable summer experience, and brand measures increased. Only 10,000 teens visited the village but they created 350,000 posts, more than 500,000 "likes" and several hundred thousand pictures showing unforgettable experiences of happiness.

cameraman- LAV- Studio

Category:

Entertainment

Tags:

• יוני סער
• יורב הראל
• פרומרקט ישראל
• שיווק חוויתי
• אירועים חווייתיים
• אירועים שיווקים
• גרילה
• קדמ
• קידום מכירות
• Experiential marketing
• Incentive marketing
• Event
• marketingLive
• marketing
• Guerrilla marketing
• Yoni saar
• Coca-Cola Village

[gregmcewanmarriott]

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