At ad:tech in San Francisco, David Spark of Spark Media Solutions interviewed Pete Blackshaw of Nielsen about the panel discussion he was going to lead the next day entitled "Innovate or Die." When I asked him off camera who died from not innovating Blackshaw admitted that maybe the title of his session was a little too extreme. Regardless, I asked him about great innovators and he talked about his panelists from Babycenter.com, Hulu, and Adobe.
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