Ohmae On LongTerm Customers

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Uploaded by on Oct 10, 2011

www.facebook.com/PRSmithMarketing

I interviewed Kenichi Ohmae in McKinseys offices in Amsterdam when he was President of McKinseys, Tokyo. His books, Triad Power and Borderless World reveal a different way of thinking. The interview was fascinating and different to any of the four other gurus I interviewed at this time. Here Kenichi Ohmae discusses the importance of having long term customer perspective.

Follow me on Twitter: PR_Smith or Facebook www.facebook.com/PRSmithMarketing for more updated examples of cutting edge marketing.

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