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Verena Kloos (BMW): "The coexistence of controversial ideas leads to a high level of creativity"

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Uploaded by on Jun 10, 2009

Verena Kloos is president of BMW Group Designworks USA, design studio of the car manufacturer BMW. Verena Kloos speaks about the importance of diversity for the creation process. And why Los Angeles is a prototype of the City of the future.

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News & Politics

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  • my last name is kloos too, hook me up with a job!!

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