Upload

Loading icon Loading...

This video is unavailable.

"The New" Encore Junction - 1999

Sign in to YouTube

Sign in with your Google Account (YouTube, Google+, Gmail, Orkut, Picasa, or Chrome) to like HKD2's video.

Sign in to YouTube

Sign in with your Google Account (YouTube, Google+, Gmail, Orkut, Picasa, or Chrome) to dislike HKD2's video.

Sign in to YouTube

Sign in with your Google Account (YouTube, Google+, Gmail, Orkut, Picasa, or Chrome) to add HKD2's video to your playlist.

Uploaded on Mar 22, 2009

"The New Encore" from 1999, a few months after the channel's first refresh in five years. The presentation has certainly become a little more conventional - the plugs for other premium channels (well, other than Starz) are gone, and hosted segments became more sporadic by this point. Yet this is still a very attractive redesign, with a nicely redesigned logo and all-gold motif.

Included are the "next" and "tonight" menus, a few promos, two idents, and the movie open. Interestingly there were more than five versions created of the movie open - to go along with the varied ident applications - but the gold one seen here was used the vast majority of the time. The whole look was designed by TZ Design - the same people did the white BBC America revamp of 2001.

All of the idents mention "The New Encore" as opposed to just the plain name. This was the name for the change in programming philosophy from 1998, when Encore began showing more recent movies. If I remember right, the "Great Movie Every Night... Guaranteed" slogan was an actual guarantee. Unsurprisingly, when they redid the voiceovers later in the year and changed the new Encore into just "Encore", they dropped the guarantee entirely.

Loading icon Loading...

Loading icon Loading...

Loading icon Loading...

The interactive transcript could not be loaded.

Loading icon Loading...

Loading icon Loading...

Ratings have been disabled for this video.
Rating is available when the video has been rented.
This feature is not available right now. Please try again later.

Loading icon Loading...

Loading...
Working...
to add this to Watch Later

Add to