Ready Daddy
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Uploaded by 2010TwistedDigital on May 27, 2010
The Clalit HMO wants to reach young couples before their first pregnancy, but found targeting women could be highly competitive. So they decided to target a different audience - Men.
But men weren't born ready.
"READYDADDY - a pregnancy test for men" was born. A kit men could use to see if they are ready for pregnancy by simply peeing on a stick. The results would always come out negative.
We handed the pregnancy kit out to thousands of men and asked them one defining question - Are you ready for pregnancy?
While they were haunted by that question, they were directed to the humorous READYDADDY website, which helped them on their way to fatherhood.
http://readydaddy.co.il/eng/
- 8 likes, 1 dislikes
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Lol wowww
flyersrockk 8 months ago