Levi's_ Ride4 Water Social Video Campaign.mp4
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Uploaded by amilcarguevaratorija on Jun 30, 2011
Levi's latest social media video project, Ride4Water, showcases the inspiring American spirit and perseverance of endurance athlete Katie Spotz and her goal of cycling across the entire country. Last Saturday, Katie and her biking partner Sam Williams set forth to bike 3000 miles in less than eight days — that's 1.3 times as long as the Tour de France and in one-sixth the time. Their journey, with the help of Levi's, was to raise money for Blue Planet, a nonprofit dedicated to bringing safe drinking water to those without.
In a series of live video updates following throughout her race, Levi's captured Katie's drive to overcome strenuous physical and mental challenges. She fractured her pelvis, forcing her to use a handcycle, and also dealt with a serious crash which landed her in the hospital.
The commercial titled Ride4Water Social Video Campaign was done for Levis (for Levi`s) in United States. It was released in the June 2011. Business sector is Clothing & footwear.
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big respect for the riders, but as a social campaign ridiculous of levi's as they are polluting massively clean water in overseas as pakistan, india and china to produce their jeans the cheapest possible in sweatshops! so start there with clean water and stop buying levis
don't get fooled by advertising…
acharlz1 7 months ago