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Lowe SSP3's Ministry of Defence Christmas Ad 2013

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Published on Dec 10, 2013

New campaign for the Colombian Ministry of Defence by Lowe SSP3, with the continued objective of encouraging FARC Guerrillas to demobilise and return to society.

'Mother's Voice' with Creative Direction by Jose Miguel Sokoloff, is the follow up to the multi award winning 'Operation Christmas', 'Rivers of Light' and last year's 'Operation Bethlehem'.

This campaign, again utilising intelligence from the MOD and the Colombian Army and Navy, tells the real life story of 31 Mothers whose sons and daughters have either joined or have been taken by FARC, against their will. The Mothers were asked to bring photographs of their children to the shoot and to send a message to them to consider demobilisation.

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