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Strategic use of social media can help journalists - Part 1—Columbia Prof. Sree Sreenivasan

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Uploaded by on Jul 22, 2011

Media guru Sree Sreenivasan, dean of student affairs and digital media professor at Columbia Journalism School in New York, gave a lecture on social media to the new intake of students at the Indian Institute of Journalism & New Media on July 21, 2011, describing how news organizations have embraced such media and advising them to start building their brand immediately using SNS.

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