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Recession Accelerates Rising Tide of Brand Fakes

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Uploaded by on Jun 30, 2009

NEW YORK (YouTube.com/AdAge) -- Along with all the other ways its wounded marketers, the global recession is greatly exacerbating the problem of counterfeit products. Citing data from its latest study of the issue, the CMO Council warns that global rings of brand pirates have moved far beyond luxury goods into even the most mundane sort of branded items. Council vice president for operations Liz Miller estimates that U.S. marketers are losing from 5 to 8% of their profits to brand fakers.

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  • yeah right, support the cooperations against piracy. what a nonesense

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