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CMO of CDW Looks Ahead at 2009

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Uploaded by on Jan 7, 2009

NEW YORK (YouTube.com/AdAge) -- Mark Gambill, chief marketing officer of CDW, warned big marketers to resist the knee-jerk inclination to slash marketing budgets. In Manhattan to accept a Top Marketer award, Mr. Gambill offerd his observations and advice for the coming year of economic struggle. A retailer of computer equipment and software, CDW is the 34th largest private corporation in the U.S. with $8.1 billion in annual sales.

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