Roxy Owner Talks about Co-opetition on the Sunset Strip at PromaxBDA

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Uploaded by on Jul 9, 2010

At the 2010 PromaxBDA conference, Wiredrive spoke with Nic Adler, owner of The Roxy Theatre, who uses social media and his competition to keep his his legendary Sunset Strip music venue thriving. Adler also makes the case for advertising completely online, a strategy to which the Sunset Strip owes its current renaissance for live music in West L.A.

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  • Yay BEVERLY!!!!!

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