NAB 2009 - Accenture's David Wolf, Global Lead of the Digital Transformation Practice, and Matt Boggie, Senior Manager, speak with Limor Schafman of DigIn! Media about the newly released 2nd annual Accenture Global Broadcast Consumer Survey 2009 from the Media & Entertainment Industry Group entitled, "Television: Entering the Era of Mass-fragmentation." Part 1 and 2 each have juicy nuggets on what broadcasters should be considering to achieve sustainable futures.
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