Expanding its relentless push into the heart of Asia's car market, Ford introduces the all-new Ford EcoSport at Auto Expo 2012. The new compact SUV will further augment Ford's offering in India, as well as in many other markets across the globe. Modern and innovative, the all-new Ford EcoSport was designed to combine best-in-class design, technology, quality and safety aimed at attracting a new generation of consumers in different global markets.
Created as the latest One Ford global product, the EcoSport will be a key model in expanding Ford's presence in major worldwide growth markets, including India, Brazil and the ASEAN markets. It has been developed in South America at one of Ford's eight global product development centres in conjunction with teams from Asia, Europe and North America to meet the needs of markets across the globe.
"The all-new Ford EcoSport reflects our commitment to serve our customers with the cars and trucks they truly want and value," said Alan Mulally, president and CEO, Ford Motor Company. "Our engineering team used their years of EcoSport experience to make every aspect of the next-generation EcoSport even stronger."
The all-new Ford EcoSport exemplifies the DNA of Ford global vehicles and its versatility broadens the horizons of mobility and use. Its genuine SUV confidence starts in the stability of the chassis, reinforced by the body's robust build, high torsional stiffness and high levels of protection for its occupants. Yet, its innovative design reduces the weight and ensures good fuel efficiency.
The all-new Ford EcoSport's contemporary shape conveys confidence while combining refinement and an adventurous spirit in an intelligent and modern package. It sports key SUV cues such as the confident stance, command driving position and signature spare wheel mounted on a swing-gate at the rear of the vehicle.
The EcoSport's hardy character and strong stance give it the appearance of a larger vehicle, while retaining the agility and practicality of a compact car. It features high ground clearance and integrated lower body cladding for robustness.
The back of the vehicle is marked by a large rear window which wraps around to the sides and oblique shaped taillights. This characteristic defines the striking personality of the Ford EcoSport family: a sporty and casual car, for consumers who want to stand out and who want more from life, but in an intelligent and sustainable way. Previewing the vehicle design first at the 11th Annual Auto Expo in New Delhi gives Ford the opportunity to introduce EcoSport to consumers in one of the world's biggest automotive growth markets ahead of its future global rollouts. The new EcoSport was developed on Ford's new global B-segment platform, which will be the basis for an array of new small-car products from Ford in the coming years. By mid-decade, the new Ford B-platform family of vehicles will represent more than 2 million units of annual production as compact cars continue to drive global growth.
Loading...
3:26
2012 Ford EcoSport Unveil & Detailsby motorbeamdotcom27,342 views
Sound like racing music
antizero100 1 month ago