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George Lakoff: Moral Politics

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Uploaded by on Jan 31, 2008

UC Berkeley professor of Cognitive Science and Linguistics George Lakoff explores how successful political debates are framed by using language targeted to people's values instead of their support for specific government programs in this public lecture sponsored by the Helen Edison Series at UC San Diego. Series: "Helen Edison Lecture Series" [11/2005] [Public Affairs] [Show ID: 11194]

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  • 310 Million people in America and this has been viewed 53K times. That for me is a problem. I'm just saying, it should be required viewing for anyone who votes.

  • I consider myself to be a moral person. My dad always taught me to be a good person and do the right thing. What I noticed is that my beliefs always tended to lean more towards the liberal side instead of the conservative. I always wondered why that would be. Helping the poor. Honesty. Responsibility. "Love your neighbor as yourself." I thought these were THE morals. After watching this video... I finally get it.

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  • Is this based speech based from his book?

  • LAKOFF DOES NOT THINK. HE IS A BUFFOON. I SAT IN HIS CLASS, AND HE USED A "STRICT FATHER" ROLE TO DOMINATE THE CLASSROOM AND RULE OVER EMPIRICAL TRUTH THAT CONTRADICTED HIS WORLDVIEW. A FAILURE AS AN ACADEMIC. HE IS A "PROTOTYPE" OF A PAMPERED PROFESSOR DIVORCED FROM FACT. PS PREACHING TO A CHOIR OF PROGRESSIVES & TELLING THEM THEY ARE MENTALLY SUPERIOR IS THE ACT OF A FART-SNIFFER.

  • @tstruss912 Maybe my question was unclear! So why the sentence "war on terror" doesn't work on me? Why this frame doesn't work on progressives? You know, I don't think we have different brains or pathways. And in his book "political mind" he is a little bit unclear in so man issues. You can agree with the idea of framing, or just agree with the (unfair) use of propaganda. Merry xmas!

  • @laylaPazienza Because nobody is doing the framing. You have to repeat the words and images over and over to get them to become a significant part of the brain. How many times have you heard "War on Terror", or something stupid like that? Over and over and over, until that happens it won't work.

  • Interesting. If this is true, what about all the progressive voters? why framing doesn't work with them? By the way he's great

  • awesome video!

  • democrats are paid to lose. they are paid to take a dive.

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