Jennifer Creegan presents on Microsoft and the digital marketplace at AdWeek 2011

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Uploaded by on Oct 6, 2011

Jennifer Creegan, General Manager, Microsoft Advertising's Brand Advertising Business Group, delivers a presentation on how Microsoft plans to reduce production costs in digital advertising, as well as defines polymorphic ads for targeting different devices, and covers the new IAB Rising Stars formats and Microsoft's unique perspective on social media.
For more Advertising Week videos and news see: http://adnews.ms/rm1qsE
Contact us and we'll help you tell your story: http://adnews.ms/nTtPwH

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