Internet Advisor interviews eCampus' Director of Marketing and Business Development Matt Taylor on how the leading online textbook retailer is using social media, brand ambassadors, and Steelhouse's Behavioral Commerce technology to increase their conversion rates and revenue. SteelHouse's platform has enabled eCampus to decrease shopping cart abandonment and increase conversions by 114%. For more information, check out Steelhouse's website at http://www.steelhouse.com.
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