7UP Shade Leo Burnett Commercial

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Uploaded by on Jul 15, 2010

7UP introduced Spot in 1987. We launched a campaign at Leo Burnett that included a commercial during the Super Bowl. The strategy wasn't to fight Coke and Pepsi but be in the refrigerator next to them so that whenever an alternative was needed, an "uncola," we'd be there. The campaign was particularly targeted to the youth market. It included an ad where Spot gets caught in a slot machine, which led to many consumer complaints.

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All Comments (3)

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  • so fuk cola & pepsi... and drink 7up? do you really have to challenge other competitors who takes from your market share so clearly like that? I think you can find a better idea

  • @shadowkoizumi I knew someone would comment about that...

  • Leo Burnett and 4Kids are the Devil! Well according to James from Pokemon they are.

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