Continuing on the third part of the interview Mukesh starts to drill Robert a little deeper on conversion and goal setting for each website. Robert responds by listing a number of different goals you can possibly track. Theres also the added challenge of working with complicated coding and scripts where you may have to work through the native coding source. Linking AdWords and Analytics is also a common troublemaker. Its a step you probably dont want to miss if you are using Google AdWords advertising to drive traffic to your website.
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