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Review - The Whuffie Factor

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Uploaded by on Jun 25, 2009

Here is my review of Tara Hunt's new book, The Whuffie Factor, which covers some of the shifts in business and marketing as caused by social media. I really enjoyed the book, especially the real-life examples of whuffie at work. See how Gary Vaynerchuk, Moleskine, Apple, etc. are cashing in on their "social capital" and read this book. 4 out of 5 stars.

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Science & Technology

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