Here is my review of Tara Hunt's new book, The Whuffie Factor, which covers some of the shifts in business and marketing as caused by social media. I really enjoyed the book, especially the real-life examples of whuffie at work. See how Gary Vaynerchuk, Moleskine, Apple, etc. are cashing in on their "social capital" and read this book. 4 out of 5 stars.
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