How RadioGauge International measures the effectiveness of radio advertising

RadioGauge has become the industry standard tool for measuring the effectiveness of radio advertising and its creative impact. This project has transformed the fortunes of UK radio by playing a crucial role in driving radio's first growth in advertising revenue share for five years.

Recognition of its huge success in driving revenue in the UK has led to the RadioGauge model being adopted in other countries around the world: RadioGauge South Africa launched in May 2010, and discussions are ongoing with operators in North America, Europe and Australasia.

This video explains how RadioGauge measure the effectiveness and creative impact of radio advertising

Category:

Science & Technology

Tags:

• radiogauge
• advertising
• radio
• effectiveness
• RAB
• south africa