Best MADD Anti DUI commercial ever

By far the best anti DUI commercial I've ever seen. It's Australian, and I really wish the US wouldn't ban commercials like this. It's a very moving, and heart felt commercial, and anyone who's lost someone because of DUI can relate to this. Please don't drink and drive. Alcohol=FAIL

Category:

Education

Tags:

• DUI
• deadly
• accidents
• REM
• everybody
• hurts
• MADD

[LordBlackadder75]

This is a compilation of advertisements made by the Transport Accident Commission (TAC) of Victoria, Australia, over the last twenty years (twenty-two now, as the ad came out before Christmas 2009). The TAC has never shied away from being as graphic as possible about the dangers of unsafe driving. You should visit their YouTube account or website to see the full versions of their ads.

The messages are very clear - drive responsibly, and if you drink and drive, you're a bloody idiot.

[casskane007]

@LordBlackadder75 I agree! Thanks for the info. Couldn't track down where my friend got it from. Guess it went viral at one point. Thought it would be good to post here. I'll check out their YT channel. Thank you.

[WildeNotesMusic]

It's a shame we don't see PSAs like this in the US, but I don't think there's any ban on them. Certainly not a governmental ban. It's probably just a decision the networks and cable channels make, and their rationale is probably that viewers would react so negatively that they'd switch channels.

[casskane007]

@WildeNotesMusic Good point on networks choosing what they air. I'd also assume that airing commercials/ PSA's that are remotely anti alcohol, wouldn't line their executives pockets nearly as much as perhaps the Budweiser Clydesdale's, or even the Miller Lite girls do. Just a thought. : )

[billsparks]

1. This commercial has NOTHING to do with MADD. This is from Australia's Transport Accident Commission. MADD is an organization that has lost its way. It is not longer even run by a Mother. In fact, its founder is completely dismayed at its current direction.

2. Some of the "action" sequences here are just waaay over the top. I caught myself laughing and this is clearly no laughing matter,

[casskane007]

@billsparks I've just learned that about MADD not having anything to do with this. I was misinformed by my friend who shared it with me. All she said was it was Australian made and MADD endorsed it. I need to edit the title, but I'm not sure how. I'll figure it out. Thanks for the info.

[mrsrodriguez13]

omg this made me cry so much :( i wish they would show this on tv as a commercial, who cares about the gore or disturbing images. people NEED to be disturbed and repelled by drinking and driving.

[tylergraves1]

completely true but we can help. like im posting it all over fb

[mirandaloves7forever]

My boyfriend was in a car with a drunk driver and they went off the road and hit a tree. He was in the backseat without his seat belt on, and I thank god everyday that he only broke his 4th vertebrea in his back. The doctors told him he'll be lucky to walk when he's 40 years old. It was a stupid decision on his behalf to get in the car, but I'm so THANKFUL and BLESSED that he's alive. There's no excuse for drunk driving.

[WildeNotesMusic]

@casskane007 You may be right about the influence of the alcohol industry on TV networks. The images in this ad aren't nearly as gruesome as many of the images we see nightly on cop shows, etc. But research shows that exposing people to really gory images from real car crashes can tend to backfire, making people want to drink more (probably as escape from the horrendous images). That's a main reason anti-drunk-driving educators have pulled back from using the most shocking ones.

[casskane007]

@mrsrodriguez13 They do a brilliant job portraying the pain, suffering, and basically the lifetime of agony that countless DUI victims face, and how it happens in the blink of an eye. I live in Hawaii, and recently interviewed a 19 yr. old who was convicted of Neg. Homicide for killing a mother of 2 while driving drunk, his 3rd offense. He said "he couldn't remember what happened. Recalled hitting something, and then waking up in a jail cell". Not even remembering killing someone? Unbelievable!

[casskane007]

@tylergraves1 Awesome...it was shared with me on fb.

[ernickell828]

We can't show adverts like this in the United States, due to their graphic nature.

Makes you wonder exactly what damn demographic/constituency the government is serving!

I want adverts like this shown because of their graphic nature.

There's no excuse. Yes, when I was 17-25, I drank like a fish. I also used designated drivers. I picked a sober girl to drive my car, and then drank with my other friends while we rode around. If I knew to do that at seventeen, it can't be that damn difficult.

[frithy360]

This is an incredibly effective endorsement by MADD, was emotionally jarring and visually striking. By a large margin the most powerful commercial I've seen.

[MadRopes]

@TigerMkIV wow you sound angry, maybe you should have a drink and stop taking everything your ead on the internet seriously you fucking goof.