Lady Gaga -商品置入性行銷

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Uploaded by on Apr 28, 2011

這一期動腦雜誌找出幾則有名的置入性行銷影片為讀者開場,讓我們一起探討傳播媒體置入的成功與失敗。

【置入落伍啦!品牌魅力編入人心】當消費者對置入式廣告厭煩又鄙視,每到廣告時間就會轉台,行銷人還有什麼法寶能讓觀眾即使知道是品牌內容,仍然忍不住一看再看?品牌的魅­力如何編入電視節目、電影、小說、音樂、電玩和應用程式中?又已厭膩的置入性廣告,行銷人還有什麼法寶吸引觀眾目光?

最近全家跟九把刀合作,創作出【全家獻映九把刀迷你偶像劇--永遠都想你管我】 ,2011/5/11(三)動腦與讀者面對面,邀請全家林翠娟與九把刀現場說分明。

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  • 全家加九把刀 唷!

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