Rishad Tobaccowala is the CEO of Denuo and is a member of the Berlin School of Creative Leadership Board of Directors. He is media futurist, provocateur and creative leader par excellence. In conversation with Michael Conrad, President of the Berlin School, Rishad contrasts the use of new and old media by Barack Obama and Hillary Clinton to build greatly contrasting brands and messages during the current democratic primary race. We learn from Michael and Rishad, two titans of the communications industries, why never to ignore the underdog and why "The Future Comes From The Slime."
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