Ektron CMS400.NET PageBuilder - Marketing Story

With the Ektron PageBuilder, the process of deploying Web sites is streamlined. Developers build out the templates for the page, put a wireframe in place and build the functionality (in the form of Widgets) that their marketing departments need to be successful. Ektron CMS400.NET Pagebuilder streamlines the process of launching new pages and maintaining current ones and makes it even easier to reuse development work on the Web site and across similar Web properties.

- Build page templates with Dropzones for non-technical users to drag-and-drop functionality in.
- Manage how much design control non-technical users have within wireframed pages.
- Marketing and non-technical users do not access the server, so it remains secure

Developers can build specific functionality into Widgets that support marketing strategies and make it more efficient for marketers and other non-technical users to add content. Create new functionality as powerful drag-and-drop Widgets:

- Marketing 2.0 strategies can be implemented quickly with Web 2.0 Widgets including blogs, forums and wikis.
- Server Controls, like content blocks, list summaries and more, and custom user controls placed on pages by marketers to reflect messaging placement.
- Content aggregators (RSS feeds, RIAs, etc) can be built as Widgets.
Expose processes for deep portal functionality.

Category:

Science & Technology

Tags:

• ektron
• cms400
• pagebuilder
• marketing
• webmaster
• web manager
• page builder
• page
• builder