"Reconstruction" TAC anti speed TV ad

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Uploaded by on Dec 2, 2009

Peter Bellion is a veteran investigator of the Victoria Police MCIU (Major Collision Investigation Unit) assessing many hundreds of fatal crashes. He has advised on a number of TAC campaigns.

On this occasion he fronts the camera to reinforce the Wipe off 5 message with a graphic demonstration of how a car driving just 5 km/h faster can impact on the severity of injuries sustained by a vulnerable road user such as a pedestrian..

This was one of the most complex commercials ever made in Australia. One 20 frame sequence took visual effects teams in two cities 10 days to complete.
Launched: 2006.
Victorian Road Toll that year: 337.
http://www.tac.vic.gov.au
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  • It's not to do with the speed, it's the fact that no body looks. That crash could have been prevented by both parties looking and assessing the situation. It has jack all to do with 5km/h over, what if he had learnt to take evasive measures instead. Pay attention, save lives.

  • why does this video have no comments

  • I want to know how they made this video... it's crazy! very effective.

  • You could also change that fact that she could have looked where she was going and nothing happened at all! You learn to look both ways when your 5 crossing the road with your mum while holding her hand...

  • Two thumbs up for TAC campaigns!

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