Brand Authenticity 2003 Text Book Expert, Mattie Jakes of Red Carpets & Dealer 7 Experiential, announced the formation of W.T.B.H.I.E. at the launch of new book, Scam Creative Recruitment Advertising. 'What The Bloody Hell is Experiential' is being launched as a trade body to capitalize on winning the category back from the multinationals and media agencies.
Mattie's close associate, Bold&Thin's Tim ID Simpson said another trade association for what he called the tired outdoor events industry would be over his dead body! But Simpson added that his good buddy Jakes will head the board of judges at the 2008 B&TJealousy Awards for his new ExperientialCategory!
A generic question: How does Tim ID Simpson and Bold&Thin Magazine control every communications trade body across Australia?
Bold&Thin's Tim ID Simpson phoned in his 5pm innovations report during an agency lunch yesterday! He announced that "Long, boozy client lunches were dead!"
Simpson went on to say that the famous David Dragnet driven idea of using bikini clad girls to give away free beer on the streets of New York in Winter had inspired Mattie Jakes' new Australia Trade Body. See above!
Dealer 7 have been awarded a ticketing campaign for new Aussie Horror Flick, AHHRRGH MAD McKANE! Dragnet said seeing the logo on the 6cm X 2cm print furniture campaign had a direct link to their HD graphics on the film's 14cm X 5cm credit. AM's Director said Dragnet was an expert in reaching mass audiences-so it followed that Dealer 7 must become a new era agency with innovative film production and bikini promos! Mattie Jakes said "Roll out the red carpet and let's do authenticity"!
Meanwhile, it's rumoured that Dealer 7's merger with Red Carpets is also to compete with Five Sober Reptiles and GHOST in next month's pitch for THE BIG BANK.
"But I thought they had already merged with Reptiles", burped Mattie Jakes!
Shock & horror: B&T's I.D. Simpson really bags host of new Groove Transit TV Show for not, according to Simpson, being bright enough!
Schoolmaster I.D.Simpson finally gets it right! A valiant and thick filler by clients and marketing people who can actually write! Full marks for Bold&Thin's Agency Website Report. However, holding magazine, Ad Fads, did say they published exactly the same 'net result' last year, this year and probably next year!
Writer - Droop Denton said: "At last, we can ditch our Fall Guy PR Team and really drill down the consumer promise in our Small Ad!"
"You already said that", Hayley Jacobs, Fall Guy PR.
Chairman of Dealer7, David Dragnet commented off the record that this soft launch subliminal and imaginary new brand approach was enlightening; and that the structure of this award winning retail transfer sub conscious message can only be understood by selective millions. Have a look at his full downloaded interview on YouTube, now 5,000,978 hits!
"How long will you remain soft David?" --
Teddie Samuels, REACH 4 STARS Inc.
"The Small Ad has proved that advertising is big again!", Sir Algey Malcolm Smith, KPMGEE
STOP BLOG WOW: Revealed just now that R4Stars' Teddie Samuels never wrote How Green is My Valley jingle for world famous EARTH HOUR Easy Listening CD. Hamish & Andy did!
The Chasers War on Advertising continues......
SEE THE SMALL AD:
Agency -- Dealer7
ECD -- Rob Ripperannie
Writer -- Droop Denton
Director -- 5 Sober Reptiles
Client -- Brave Draught
Brand -- Blueprint
Talent -- Sir Ceezure Skenessky
With thanks to The Maginefficient Seven.
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3:21ABC's The Gruen Transfer - Bogan Proof Fenceby ngrep14,653 views
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