Wimpy Braille Burgers

**UPDATE: NARRATED VERSION ADDED UNDER REPLIES**

Wimpy wanted to let visually impaired people know that they offered braille menus in all of their restaurants. To spread the word we built braille burgers that blind people could actually read. With the help of skilled chefs we took sesame seeds and meticulously placed them on burger buns so that the seeds formed braille.

Gold: Clio - PR
Silver: Ad of the Year
Bronze: Clio - Interactive
Winner: Ad of the Month November
Finalist: One Show

Creative Director: Wes Phelan
Art Director: Dale Mullany
Copywriter: Keith Manning
Director: Will Collinson
D.O.P.: Will Collinson
Editor: Will Collinson
Agency Producer: Simone Bosman
Music: Loyiso Madinga
Photographer: Mike & Nick
Retoucher: Darren Bell

• Category

  Film & Animation

[dwermes]

Props to the cooks who did all those seeds individually!!!! X_X;

[TheDeniz444]

Thumbs up als je hier via Renato zn show bent gekomen!

[Talabera2020]

Misspelling? :)

[Carolina Daltton]

Hahahaha 

[esah limaplohsen]

really good.......

[meluffstarz]

this is so sweet! :) my dad is a blind person I will surely tell him about this! I wish though, u could add an audio narration to this video so that blind people can also "watch" it : )

[TheLivirus]

Anyone could arrange seeds on a few buns. Not impressed until they take it to massproduction and start serving these in their restaurants.

[Loyiso Madinga]

It's a song I made. If you want it just drop me your email to loymad at gmail dot com and I'll send it to you. Sweet.

[Loyiso Madinga]

The organization for deaf people this was sent to sent out the message in their newsletter.

[dood101able]

thats the most nicest thing you can do for that people it realy touches my heart :')

[makantang]

this is touching :) well done