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General Motors Motorama of 1961.
Why is the entrance barred? What secret do they guard? What are they designing in there? Magic, Magic Motorama, Magic Motorama. [MPO Productions presents A Touch of Magic with Tad Tadlock and James Mitchell. Restricted Area. No Admittance. Designer's Studio. Main titles film titles graphic design lettering knights costumes medieval trumpets]
Here long before the show is staged, begins the magic of creation. And here the show first comes to life in the designer's imagination. Oh, my it's great to be alive. Let's have some fun before the crowds arrive. Let's pretend we're living the magic of the past. Cool man, cool, but we will have to work fast. [stage designer industrial theater trompe d'oeil models mattes dancers dancing]
Turn back the clock and come with me to days of golden chivalry when ladies fair love knights in shining armor. You'll be my strong and gallant knight, so tender when our hearts are light, so brave when you must fight an evil charmer. [time machines hands reverse motion medievalism costumes knights Arthurianism banners flags]
Your magic sword will save the day. You'll chase the dragon far away and turn my life of woe to joy and laughter. Then troubadours will sing your praise in chansonette and roundelays. And I'll be yours to love for everafter. [combat jousting costumes martial arts chivalry romance applause audiences crowds time travel]
Let's get out of here. It's too late. Ladies. Gentlemen. The magic of the past doesn't last. What we want to see is the magic of the present. [time travel modernity Fifties blue sweaters Tad Tadlock James Mitchell]
Modern magic. The beautiful 1961 Chevrolet. This car practically drives itself. Do you want to try it? I'd love to. How is that for magic? Smooth man, smooth. [balloons crane shots applause crowds audiences Motorama waving couples heaven process plates artificiality backgrounds]
The 1961 Pontiac. It's bewitchingly beautiful. Look who wants a lift? Behave yourself. [unveilings applause crowds audiences process plates artificiality backgrounds heaven dragons clouds]
The new Oldsmobile. You will be enchanted by it's comfort and power. In this car you feel like everything is coming up roses. [applause balloons crowds audiences crane shots process plates artificiality backgrounds police motorcycles highway patrol clouds heaven bouquets]
The Buick for 1961. Designed and engineered for the spell of the open road. She walks in beauty like the night. She rides in Buicks like a bird in flight. You are so right. [poetry rhymes rhyming balloons crane shots audiences crowds applause waving wind ecstasy]
And now the last word in modern alchemy . . .The 1961 Cadillac. I'm beginning to like this. So am I. But we have got to get back. People may talk. A touch of magic will fix that. Oooh. Home, James. [unveilings crowds applause audiences chauffeurs elegance backgrounds process plates theaters theatres angels intimacy telephones]
This dream house you and I will share was planned for us by Frigidaire. I really can't believe my eyes. In every room a new surprise. Aladdin's lamp has had its day. This modern magic is here to stay. [Just Married sign couples marriage dancing]
Oh, let's have a housewarming. [telephones calling refrigerators hats chefs food pixillation cooking meals lounging Frigidaire Kitchen of the Future Kitchen of Tomorrow futurism futuristic cooking gender roles]
Gee, I'm tired. Come on dear, our guests are arriving. Oh look, here are the Smiths in a new Pontiac Tempest. What a dream house. What a dream automobile. [dancing twirls horns honking]
Hi kids! Get a load out of my Oldsmobile F85. Say Freddy, that's the latest . . . And the greatest. It's Doctor and Mrs. Brown. Good-evening newlyweds. Where do I park my new Buick Special. Just bought it. How smart. Smartest thing he ever did. Well, everybody is here now. [reaction shots waves waving station wagons]
And for a wedding present. In your garage, a new Chevrolet Corvair. Housewarming, lovely house and fine design. Housewarming, oh the food is so divine. No thanks, I'm on a diet. Can't eat a thing tonight. If you insist, I'll try it.
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American Look: 1950s Automotive, Industrial, Interior and Architectural Design (3/3) (1958)by thefilmarchive1,280 views
In the future all of your friends will be invisible, unless there's room in the budget.
helbent 8 months ago
I love this! Palmer Cortlandt dancing and Anita Ellis singing...She was Rita Hayworth's singing voice in Gilda!
neilvcohen 8 months ago
Palmer, I never knew you had it in you.
licentia1963 10 months ago