David Rock on the SCARF Model
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I just watched your Google Talk titled "Your Brain at Work" and I found that very insightful
also I couldn't help but draw some very obvious parallels between your research and Dan Pink's talk called "Drive: The surprising truth about what motivates us"
I think his theory on motivations is very compatible with you "SCARF" model
in particular where he identified autonomy, mastery and purpose as major performance factor
also explains why carot/stick yield poor results for PFC-intensive tasks
shodanxx 1 year ago