Technologizer founder, Harry McCracken, discusses online journalism of the 21st century

Greg Jarboe, SEO-PR, interviews Harry McCracken, founder of Technologizer, participant on the BlogworkZ panel at Connected Marketing Week in San Francisco, 2010. Technologizer is a website devoted to the coverage of Web technology. Harry talks about a story he discovered and shared on Technologizer concerning the iPad. Harry found every iPad competitor and put them in one story and became a huge hit. He then published a story about these films that IBM produced featuring the muppets in the 1960's, and embedded those videos within the post that generated a good deal of social media publicity.

Harry McCracken worked at PC World for a number of years before striking out on his own with Technologizer. Harry believes the single biggest opportunity for a journalist today is to build a brand from scratch and to leverage the fact that the Web is an equal opportunity newsstand. Harry started Technologizer with no advertising and no traffic and the online news site now gets more than 400,000 unique visitors a month.

To learn more about Technologizer, visit http://www.technologizer.com

Category:

Science & Technology

Tags:

• social media
• tweets
• twitter
• technologizer
• harry mccracken
• blogworkz
• connected marketing week
• san Francisco
• technology
• web
• ipad
• muppets
• IBM
• journalist
• online journalism
• PC World
• blog
• news
• 21st century
• 2010

[YTmurphy]

@Jakegothicsnake

LOL ... that's exactly why I googled him - and eventually came here!

Couldn't find any articles adressing his strange intonation, though.

[Jakegothicsnake]

Hrry McCracken talks like a robot.............o.0