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科特勒行銷論壇:行銷新論

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Uploaded by on Oct 18, 2007

更多天下影音: http://www.cw.com.tw/media/
科特勒在台灣首度提出4P的行銷模式應該轉化為「CCDVTP」新行銷模式。他認為該新模式建立後再經由創新溝通來傳遞商品價值,針對目標市場才能獲利。除此,他還提出品­牌建立三步驟。但究竟是哪些呢?

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