NEW YORK, USA, 7 September 2007 -- In the run-up to the FIFA Women's World Cup China 2007, which takes place from 10 through 30 September, UNICEF has launched a new set of dynamic public service announcements.
Football is the world's most popular sport, and UNICEF has found that the game is an excellent way to reach out to girls -- providing them with role models as well as opportunities to mix with their peers, enjoy the sense of achievement that comes with success in sport, and challenge gender stereotypes.
To read the full story, visit: http://www.unicef.org/china2007/index_40818.html
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