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Building Differentiated Customer Experiences

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Uploaded on Jul 14, 2008

Excerpt from Forrester's Finance Forum 2008. Forrester Research Vice President Benjamin Ensor illustrates examples from four financial firms that are raising the bar on the customer experiences they provide by changing their cultures, processes, and structures. June 23, 2008 in New York.

Forrester Research, Inc. (Nasdaq: FORR) is an independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. For more than 24 years, Forrester has been making leaders successful every day through its proprietary research, consulting, events, and peer-to-peer executive programs.

Learn more at www.forrester.com

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