Part 1 of a conversation with Kim Albee, President of Genoo, and Joe Pulizzi, founder of Junta42, about how to build a content strategy that delivers results.
You'll learn: * How not to be the deer in the headlights. * Where tactics and strategy break down in content building. * The 3 critical questions to ask when building your content strategy. * How to be authentic to your brand (and not just casual). * And more...
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