Welcome back, CompUSA, plus Microsoft's 'laptop hunters' ...

Formerly liquidated retailer CompUSA is making a comback, and despite its reputation as a worst-of-breed consumer electronics retailer, both Scott McNulty from MacUser and John Falcone from CNET feel that its ressurection could actually be a good thing. Not because either particularly love the brand, nor do they enjoy the retail shopping experience, but more that ANY competition to BestBuy's marketplace monopoly will go a long way. Of course, there's word that the new stores will be taking some of Apple's consumer-friendly approach to floor display models of computers, allowing users to get a true feel for the computer (or update their Facebook status), but without the Apple-ness of the Apple Store, can CompUSA be successful?

Speaking of Apple, Microsoft's latest 'Laptop Hunters' advertisment takes aim at Apple's weakest point: Price. In the past, Microsoft marketing focused more on the fact that "Hey, we're cool too!" with its 'I'm a PC' campaign. This new approach of targeting constrained consumer wallets seems like a bit of a hit. Our panel weighs in on the truth behind the "Apple tax," and whether this new campaign will help people pick up computers.

Category:

Science & Technology

Tags:

• computers
• compusa
• microsoft

[darkhawk123]

Jok you should read more Cnet. It is a pretty credible site.

[jamesgowan]

What does your comment have to do with this video of bringing back CompUSA?! It was just a CNET bash! Duh.

[jok3388]

cnet is nonsense, every single computer review i have ever read of their laptops has seemed like they were bought off by PC companies... CNET is a trash review company and their are many others on the internet which are more authentic.. dell rated above apple.. ridiculous.. never was that an authentic review.