The IAB speak with Mark Rogers, CEO at Market Sentinel (http://www.marketsentinel.com/) about digital planning in social media.
Visit: http://www.iabuk.net/socialmedia for help in using your brand within social media.
JUMP TO THE QUESTIONS
Traditionally, how have brands built up a picture of their target audience?
00:10 seconds
Is this an effective way of informing campaigns?
1:05 minutes
How can this add to social media?
2:10 minutes
Do you have any examples of how this can work in practice?
4:15 minutes
To find out more and to keep updated about what's happening in social media, visit: http://iabuksocial.co.uk/
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