DIDDY & AZIZ ANSARI - SMOOTH OFF

Check out the hilarious new video with Diddy & Aziz Ansari challenging each other to a SMOOTH-OFF!

Head to CIROC.com for the extended 3-minute version featuring Diddy & Aziz Ansari!

http://www.ciroc.com/videos/60

CÎROC VODKA 'PERFECTLY SMOOTH' IN NEW AD CAMPAIGN
Diddy & CÎROC Vodka Mix Luxury and Laughter to Illustrate the Finer Points of 'Smooth'

NEW YORK, June 2, 2010 -- Today the makers of CÎROC Ultra Premium vodka will debut their 'Perfectly Smooth' ad campaign featuring entertainment mogul Sean "Diddy" Combs and a surprise, up-and-coming comedian. Together, the unlikely duo will introduce the new CIROC Red Berry and CIROC Coconut flavors, while showing consumers what 'smooth' means during a tongue-in-cheek battle of wills.

In the new campaign, the makers of CÎROC vodka showcase Mr. Combs' comedic chops, injecting a bit of humor while still maintaining the brand's sophisticated persona and luxurious lifestyle. Directed by Grammy and Cannes award-winning talent Dave Meyers, the campaign will feature a 30-second on-air "teaser" spot to promote a full three-minute long short film that will live online exclusively at www.ciroc.com. In the film, Mr. Combs challenges an unexpected visitor to a "Smooth Off" competition. In an otherworldly manner, Combs demonstrates his gravitas as he floats through his living room to greet his company. His challenger then reveals his own prowess, when, rather than accepting cocktails from Mr. Combs' butler, he mysteriously reveals bottles of the newly-launched CÎROC RED BERRY and CÎROC COCONUT. The film then culminates in an all-out battle for the title of "Smoothest Man."

The 'Smooth Off' film will be complemented by additional creative and online vignettes featuring Combs showing off his smooth skills, which will air later this summer. The campaign will also feature a social responsibility-focused spot to reinforce the brand's commitment to responsible decision-making.

"As CÎROC vodka's smooth character and unique flavor profile is what sets us apart from our competitors, this creative direction perfectly complements our liquid while also highlighting our brand's sophisticated lifestyle," said Combs, who entered into a strategic marketing alliance with the spirits brand more than two years ago. "Adding a twist of humor helps us communicate our key brand messages in a fun, entertaining way."

CÎROC vodka, one of the world's only vodkas made from grapes, made its broadcast advertising debut in the fall of 2008, in which Mr. Combs and the brand harkened back to the style and charisma of some of Hollywood's most iconic figures to illustrate "The Art of Celebration" through stunning black and white visuals and a soundtrack that featured Frank Sinatra's renowned "Come Fly With Me." This new campaign also seeks to capture the CÎROC vodka lifestyle with a touch of humor.

Since announcing its strategic alliance with Combs more than two years ago, CÎROC vodka has grown significantly in size and continues to garner industry awards, recently winning a prestigious Double Gold Medal at the 2010 San Francisco World Spirits Competition.

http://everydayking.wordpress.com

Category:

Comedy

Tags:

• Sean
• Diddy
• Combs
• Aziz
• Ansari
• CÎROC
• VODKA
• Smooth
• Off
• Bad
• Boy
• Records
• 2010
• MTV
• Movie
• Awards

[123Angel23]

niceeeeee... wish they can be in a movie together.... :(

[yeeniggas23]

@123Angel23 get him to the greek

[fearthefallen]

thumbs up if youre going to ciroc to see the video lol

[moodswyng]

@egyptianandproudful No shit. Sorry about that.

[egyptianandproudful]

@moodswyng He's indian!!

[moodswyng]

@Sonnyxleet Is he like a Sudanese? And the other is an African-American?

[Sonnyxleet]

@moodswyng No. 

[moodswyng]

How come they look different? How many types of black people are there exactly?

[viksam009]

@123Angel23 They were in Get him to the Greek.

[MissMarthaBurns]

No ones smoother than Aziz!!!!!!

No ones hotter either!!!!!!!!!

[Arbaz1704]

@123Angel23 They were in funny people together.