"Desert", the first of many classic black and white GUESS commercials, explored the true essence of denim and American heritage.
The commercial was partially inspired by the GUESS published book "THE PANHANDLE", written by Stephen Brooks / photography by Ken Griffiths, a volume celebrating the landscape of the Texas panhandle & those who earn their living from it.
Credits:
Executive Producer / Creative Director: Paul Marciano
Director : Rodger Lunn
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